How much money are you leaving on the table?

leaving-money-on-the-table

Pay attention here. I am going to show you how easy it is to get paid for something you are already doing every but don’t get paid for…

 

Friday night, my grandson and I went to a fun movie, Jupiter Ascending. It was quite a bit different than I expected, but I really liked it. Of course, I’m kind of a fan of the Wachowski brothers anyway. If you or your kids are Sci-Fi fans, you’ll enjoy this movie. Go check it out.

So… what did I just do?

That, my friends was plain old garden-variety network marketing. I shared with you the fact that I checked out a movie, liked it, and thought you might find it interesting also.

Now how much are the Wachowski brothers or Warner Brothers going to pay me if you do decide to go to that movie? Not one red cent!

Even though I just gave them the most prized marketing asset any business can have – word of mouth advertising – the money stays on their table.

Now, what if you told your friends, “I just found a fun way to get fit, feel fabulous, and achieve financial freedom! If you have a couple of minutes to watch a quick video about it, I’ll give you the link.” If they decide to watch the video, like what they see, and buy the product, the money moves to your table.

You have done the same thing in both cases. You simply mentioned to a friend that you found something you liked and they might like it, too.

No wheedling.

No whining.

No begging.

No arm-twisting.

No sales.

Just, “I found something I like and you might like it, too.”

That is how network marketing is done in the twentyfirst centuary.

BTW – if you want a link to that video, let me know 😉


John Gilger is a Business Development Coach and an independent distributer for Isagenix International.

He can be reached at john@jgilger.com

For more information about the Isagenix opportunity, click here.

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Success without selling

KLT-ZigWhen I started in sales way back in the last century… too far back for comfort… the rule of the game was “Always Be Closing”. Great sales trainers like Tom Hopkins taught us 101 (at least) tricky lines to manipulate our prospects into a no-win situation so they would surrender to our awesome sales skills. Closing was the Holy Grail in mastering sales skills.

Times have changed. Maybe people are smarter or maybe everyone has heard all the old lines and they just aren’t swallowing them as easily. Then again, it could be that with all the Internet marketing folks yammering away with their hyperbola and just plain outrageously silly claims, people are becoming jaded.

Today, sales success is based on relationships. Take the time to get to know people and give them a chance to know you; like you; and trust you before you ask for their business and you will be rewarded.

Everyone still wants to buy things. That will never change.

No one wants to be sold. That will never change either.

If you patiently answer questions and help your prospects decide what they want, they’ll trust you to facilitate their purchases… and their repeat purchases. When you understand the lifetime value of a good customer, you’ll agree that your patience was worth the wait.

The keys are: Know, Like, and Trust.

So, how do you find new customers today?

Let’s suppose you are selling a weight loss product and you are at a family dinner. Instead of bragging about your fantastic new way to lose weight, simply mention, “I recently found a way to lose weight that actually works.” And continue the conversation on a completely different topic. If your overweight sister-in-law is interested, she’ll pull you aside and ask for more information. Answer her questions.

That is a simple technique and it isn’t just for family get-togethers. It works just as well in work conversations, networking events, or anywhere else you are visiting with people who may be in your prospective market. The point is to simply and naturally drop a “teaser” into the conversation and wait to see what happens.

Think of it as planting seeds. When someone asks a question, the seed has sprouted. Gently water it with just a little more information. Don’t wash it away with a fire hose of information. The idea is to nurture it until it blossoms into “How can I buy that?”

In summary, sales people used a lot of manipulative, high-pressure techniques in their effort to get a sale right now. That gave everyone in the profession a bad name. Today, patience and helpfulness will get you to the goal a lot more effectively.

Plant your seeds, nurture the sprouts, and reap the blossoms in due time.

“Patience, Grasshopper” – Master Po, Kung Fu


John Gilger is a Business Development Coach and an independent distributer for Isagenix International.

He can be reached at john@jgilger.com

For more information about the Isagenix opportunity, click here.

 

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