Social Media is NOT a sales tool…

SM IconsHow many parties have you been to where someone tried talking you into a fantastic opportunity selling soap or long distance service or…? Instead of relaxing and enjoying the fun like everyone else, they just had to try selling in an inappropriate situation.

You don’t want to be that jerk when you are at the party on your favorite social media.

Let’s stop and look at what people really do with social media. They are looking for laughs and fun conversation with their friends… and social media is great for sharing fun and networking, but sales pitches are a total turn off.

Can social media be an effective marketing tool?

Maybe… if you use it right.

Used intelligently, social media can be very effective as part of your overall marketing plan. It is a truism that customers buy from people they know, like, and trust. Social media is one of the best ways to create these feelings over a period of time.

Using social media you can:

  • Reach a larger audience of potential customers
  • Build you brand with consistent short messages
  • Engage your readers
  • Connect with other influential people in your market
  • Bring more people to your events
  • Provide better customer service faster

Doing that will earn customer loyalty and even generate a few direct sales; and those loyal customers will buy from you because they know who you are, like what you do, and trust what you tell them.

So how do you do that?

It all starts with a plan… and that’s the topic of another post.

Stay tuned.

If you want to share your two cents, please share in the comments section below.


“How can I tell my friends and family about my new business without getting ostracized?”

familyHave you ever had someone turn a festive holiday dinner party into a sales presentation for his (or her) new business opportunity?

You’re right. It is not fun; not appropriate; and definitely not appreciated.

So why would anyone do that?

Whether you sell real estate, insurance, alarm systems, or network marketing stuff, you are excited about it… or maybe just scared and covering that with excitement. Your new sales training team jacks up your excitement and enthusiasm level because “enthusiasm sells”.

That’s all well and good. Then they teach you some old, worn-out ideas about “Always Be Closing” or “If there is anyone within three feet of you, sell them”. That is a perfect setup for massive rejection and social shunning.

If you have been following this series, you know a better way to talk to people… and it does take some patience.

So let’s go back to that holiday dinner party. You have a whole crowd within three feet of you and lots more you can be closing. Are you going to do it?

I hope not. Someone might try drowning you in the punch bowl and if they don’t do that, they will definitely scratch you off their list of invitees to the next soiree.

Yes, they may need your product or services.

Yes, you can give them a good deal.

No, this is not the time or place to do that.

So what is an enthusiastic new company evangelist to do?

Simply announce that you now work with City Realty, or Big State Life, or whoever.

No, that does not mean you’re supposed to stand up, tap the side of your Champaign flute to get their attention and make your big announcement. (By the way, I’ve experienced dumber things than that.)

Just work the topic into the conversation easily and naturally. For instance, when your aunt Sasha asks what you’re doing these days, control yourself and say “Oh, I just started selling real estate (or whatever), please pass the coleslaw.” Let it go at that.

She may ask you a question or two about your new opportunity. Be cool. Resist the temptation to barf your whole company presentation all over her lap. She’s probably just being nice and really doesn’t give a hoot.

If she really does want to know more about your product or service, be an adult and say something like, “That is great, Aunt Sasha! Would you like to meet me in my office early next week, or would you prefer I come over to your place Tuesday evening?”

Your festive holiday dinner party is neither the time nor the place to be conducting business… even if Aunt Sasha is insistent. Other people will overhear your conversation and choose to feel sorry for Aunt Sasha and believe that you are some sort of hustler that will corner them at the next event.

When they overhear you say “I’ll be delighted to meet with you during normal business hours.” They will note approvingly that you are a real professional and not the same kind of pest their ex-brother-in-law was.

There you go… short, simple, and guaranteed to impress your father-in-law.

All you have to do is remember to keep business and pleasure at arm’s length from each other. Remember what you learned from Dale Carnegie and practice your friend-winning skills. You might be surprised at how many wonderful people your mother-in-law knows when she is proud to brag about the great business person her brilliant child married.

It’s worth a shot and you’ll still be invited to the next festive occasion and get a shot at talking to your rich Uncle Phil.

Good luck J


John Gilger is a LifeSuccess® Coach with over 40 years of experience as a leader, mentor, and trainer. He can be reached at or 702.527.8508 (voice or text)

Sponsored by Mentoring For Free




What Do You Do With Referrals?

Now that you’ve experimented with the concept of six degrees of separation, you probably have a half dozen new referrals to talk to. What are you going to say to them?

It is strange, but while nearly all sales businesses talk about the value of referrals and teach their sales force to ask for them, they generally neglect teaching how to contact a referral. And yet it is, without a doubt, one of the most powerful ways to grow your personal book of business.

This is one way to do it.

Learn the script below. Add in your own company information and get comfortable with the wording. Yes, you can tweak it if you must but that could be perilous. Then grab your new list of referrals, pick up the telephone, dial the first number, and using your personalized script, experience the magic of referral prospecting…

SalesGirlYou: Dialing the first number…

Lisa: Hello…

You: Good evening is Lisa Smith available?

Lisa: This is Lisa…

You: Lisa, my name is _______, and although we’ve never met, we have a mutual acquaintance in (first and last name of the person who gave you the referral). Tell me, have I caught you at a time when you can talk for a few minutes?

Lisa: Yes, I have a few minutes….

You: Great. Let me tell you why I’m calling Lisa. As I mentioned, we have a mutual acquaintance in Sue Williams. When Sue and I were speaking yesterday I mentioned that my company was expanding into the (Lisa’s city) area, and asked her if she knew of any sharp people in (Lisa’s city). Sue immediately mentioned your name as someone I should definitely speak with… Sue spoke very highly of you, and was impressed with your background. She gave me your telephone number, and I promised her I’d give you a call. Lisa, I have a simple straightforward question for you… Are you open to any offers?

Lisa: Well, I must say that I’m flattered. What kind of business did you say this was?

You: Lisa, I’m working with an international company out of (city, state). It’s a (brief industry description) company that (time in business) ago launched the (benefit-driven product description). As a matter of fact we’ve had such tremendous success that we’re expanding our business into the (Lisa’s city) area.

You: Lisa, there is some serious money being made here. As a matter of fact, it’s the first (company product benefit statement) that allows the average person to actually profit from the future growth of (top selling product benefit)!

You: Again as I mentioned, we’re presently expanding our business base into the (Lisa’s city) area… Lisa this may or may not be for you. But based on Sue’s recommendation, I’d like you to take a closer look at our company to see if there is a reason for us to talk further.

You: I can get some information to you in a number of ways… What works best for you? (Depending on what your company recommends for a pre-exposure, you may want to offer Lisa an opportunity to listen to your five minute prerecorded business or product overview, or ask him to visit a selected portion of your Website, or actually mail him your business information pack. Remember, you need to find out where Lisa’s interests are before you send anything. After all, if Lisa wouldn’t get involved, why would she recommend this to a friend?)

Using a script like this, almost anyone can go six for six every time. Six calls, six queries, and six new exposures to your business. Of course, the real magic is in actually following through and getting them involved, or if they are not interested, persuading them to give you six more names to contact—those they believe might be interested. Either way you win!

Another six calls, another six queries or requests for help, another six exposures to your business. And on and on it goes…

Working referrals is one of the best wealth-building techniques you can master in the sales business.

By now you ought to be getting comfortable talking about your business and answering common questions. You’re about ready to dip your toe into your warm market of family and friends…

Stay tuned.


John Gilger is a LifeSuccess Coach with over 40 years of experience as a leader, mentor, and trainer. He can be reached at or 702.527.8508 (voice or text)

Sponsored by Mentoring For Free


Who Are You Going to Talk To?

Image courtesy of

Image courtesy of

OK, you’ve had some time to study and practice your friend-making skills. Now, let’s work on your influencing skills. You’ve probably learned a lot of the theory if you’ve been studying Dale Carnegie’s “How to Win Friends and Influence People”.

I suspect you’re anxious to go out and start finding new people to do business with. Before that, let me warn you of a group NOT to start prospecting in — your friends and family!

Yes, I know that is counter-intuitive and is contrary to much of the “sales training” people receive when they first dip their toe into the world of direct sales. When I started with my first life insurance company, the first thing my manager-trainer told me to do was write up a list of at least a hundred names of family and friends I could go visit.

Big mistake.

We will talk about how to share your opportunity and products later. Right now you aren’t ready to do that effectively so why stir up the aggravation and frustration.

You’re probably thinking I’ve gone off the deep end and you may be wondering, “John, why in the world would I not prospect in my warm market — my friends and family?

Well, consider this, what hurts worse, being rejected by a stranger or your best friend?

Rejection, especially early in a sales career hurts. It hurts bad. And rejection has killed many other-wise bright potential successes. I’ve been easing you into the prospecting process in a way that has been proven to minimize the pain of rejection in the hopes that your efforts will be successful and you can be happy.

So, if can’t talk to my friends and family yet, who in the heck am supposed to talk to?

That’s what this article is about.

There is an interesting theory — later made into a book, a play, and a movie — that we are going to apply. Perhaps you’ve seen “Six Degrees of Separation”? It was released in 1993. The play explores the idea that any two individuals in the world are connected by at most five others. As one of the characters said:

“I read somewhere that everybody on this planet is separated by only six other people. Six degrees of separation between us and everyone else on this planet. The President of the United States, a gondolier in Venice, just fill in the names. I find it A) extremely comforting that we’re so close, and B) like Chinese water torture, that we’re so close because you have to find the right six people to make the right connection… I am bound to everyone on this planet by a trail of six people.”

Here is how you can start applying Six Degrees of Separation in your business and in your life:

Jot down six names…that’s right, just six. These people can be anyone you know, and this is important, they must be contacts that you’ve not yet spoken to about your business.

Here’s a script that works. Read it over, practice is so you can comfortably SAY it rather than READING it! Of course, you’re going to edit it by adding your company information and your connection to the person you’re calling. For best results, please refrain from changing the flow of the script. (You can, of course, but this one has been tested and proven.)

You: Dialing the first number…

John: Hello…

You: Good evening, is John available?

John: This is John…

You: John, my name is _______. I don’t know if you remember me, (we met last summer at the company picnic down by the lake.)

John: Sure, I remember.

You: John, can we talk for a few minutes, or have I caught you at a bad time?

John: Yes, I have a few minutes… What’s up?

You: Well, let me tell you why I’m calling John, I’ve recently come onboard with a company in (city, state). It’s a (brief industry description) company that launched the (benefit-driven product description) business (time in business) ago. They’re experiencing tremendous growth, and I’m helping them expand the business into the (John’s city) area.

You: John, there is some serious money being made here. As a matter of fact, this is the first (company or product benefit statement) that allows the average person to actually profit from the future growth of (top-selling product benefit)!

You: As I mentioned, we’re helping them expand the business into the (John’s city) area… John, this may not be for you, but you might know the kind of people we’re looking for, and I was hoping you could help me out…

John: If I can…

You: Again, this may not be for you, but I’d like you to take a look at some information on our company so that you’re familiar with what it is we do. And based on that, I’d like to see if you might be able to recommend a few people who are dissatisfied with their present income or employment situation. Those who would be more than interested in earning a solid five-, to six-figure income on a part-time basis. If you know anyone like that, I’d sure like to talk with them…

John: Well, let me think….

You: Great! And before you put your reputation on the line and recommend anyone, again, would you like to get a better feel for what it is we do? I can get some information to you in a number of ways… What would work best for you? (Depending on what your company recommends for a pre-exposure, you may want to offer John an opportunity to listen to your five minute prerecorded business or product overview, or ask him to visit a selected portion of your Website, or actually mail him your business information pack. Remember, you need to talk with John and find out where his interests are before you send anything. After all, if John wouldn’t get involved, why would he recommend this to a friend?)

This approach works because it minimizes the possibility of personal rejection. Using this script on a good day, almost anyone can go six for six every time. Six calls, six requests for help, and six new exposures to your business.

Now the magic is in actually following through and getting them involved, or having them give you six more names to contact…those they believe might be interested. Either way you win! Another six calls, another six requests for help, another six exposures to your business. And on and on it goes!

Using the above script, your six contacts will fall into one of two categories: Either they’ll take a look, like what they see, and decide to get involved with you in the business or they may become customers and agree to give you referrals.

How you follow-up on those referrals is the topic for another article…

Now, take a deep breath, relax, and pick up the telephone. Dial the first number, and speaking your personalized script, experience the magic of the six degrees of separation.
John Gilger is a LifeSuccess Coach with over 40 years of experience as a leader, mentor, and trainer. He can be reached at or 702.527.8508 (voice or text)
If you’ve ever wondered about network marketing or tried it and didn’t have the success you hoped for, you need to read this free eBook: Success in 10 Steps. There is no obligation, of course.


B2B marketing is all about leads…


No leads, no sales.

No sales, no business.

Lead generation is the lifeblood of every B2B business. As a B2B Marketer, I’m sure you agree. Lead generation is your top priority and converting them your greatest challenge.

The trending hot topic for lead generation is content marketing. Last year, businesses spent more than $16 billion on online content marketing. Is that because it works, or because the latest Google slap more or less mandated it and you have to be cool… like everyone else?

Content marketing is not new. Technology companies have been using it for years… even before the Internet. They offer free whitepapers or free special reports to encourage prospects to say, <em>“Hey that sounds interesting. I need to read that.” </em>

How hard is it for your sales team to call them and simply ask if they received their report? That beats the dickens out of cold calling!

And it is easy to use the conversation to start qualifying the lead.

You may call it “old school”, but it still works.

Obviously hosting good content is going to help your search engine ratings and might increase traffic to your site, but you still have to convert that traffic to leads. Content can do that IF it persuades the visitor to take the next step.

Too often, web content is a nice article. It might inform… maybe even entertain, but does it tell the highlights of your story and then ask the readers if they want to hear the rest of the story?

If it does, readers raise their hands and ask for more… they give you their name and email address and click the link. In their mind they are saying, <em>“YES! Tell me more!” </em>

That is content marketing.

Stay tuned.

<strong>My focus is Effective Marketing that works</strong>.

Cool new ideas are great… <em>if they work!</em> But the tried and true still bring in leads… and that’s what it is all about.

What do you think?

Please chime in in the comments section below.


Just For Fun, Play This Game This Before You Start Your Prospecting Campaign

Have you finished reading “How to Win Friends and Influence People” yet?


You might want to make it a plan to study the second section of that book, “Six Ways to Make People Like You”, on a weekly basis until it is firmly engrained in your personality and becomes your normal way of dealing with people.

The best way to learn any skill well enough to make it a habit is to practice. And the best way to keep practicing is to make it fun. So, why not make it a game?

First, the rules:

  1. The objective is to make a new friend and find out all you can about him/her.
  2. You are the only one who knows you are “playing”. Think of it as sort of a solitaire came without the cards.
  3. You cannot talk about yourself.
  4. NO electronics allowed! No Facebook, Skype, email, twitter, or anything like that. You can’t hide behind your monitor or play with your nose stuck in your smartphone.
  5. This is a face to face game.

Here’s how to play:

Go to your favorite shopping mall or department store where you can find lots of partners for your game. You can talk to other shoppers, if you like, or you can talk to some of the clerks working in the stores, depending on your comfort with talking to strangers.

Yes, strangers. I know your Mom taught you to never talk with strangers, but you should have enough common sense by now to realize that most strangers are simply friends you haven’t met yet. We’re going to fix that. Do be smart enough to avoid weirdos, gang-bangers, and the like.

Not quite ready to reach out to strange shoppers? That’s where the store clerks come in. They have to be nice to you.

OK – I’m being a little tongue-in-cheek and joking around a bit here.

Really, all you have to do is start a conversation with someone. Learn all you can about that person and, most importantly, learn to let the other person talk the most. Way too often, we try to out-brag the other person. Guys are especially prone to this.

Your objective is to learn how to discreetly ask questions and learn about the other person. Remember to start with a smile! (What are the other 5 things Carnegie taught you?)

Give the other person positive feedback – “that is fascinating” – “wow, I never knew that” – “really?” and similar phrases. Encourage them to brag. They’ll love you for it.

If they ask what you do, give a short, simple answer. If you have just started selling insurance, for example, tell them that you “help parents provide security and safety for their families” instead of “I work for the Mega International Financial Service Company and we have great prices on our whole life, term, and annuity products! Can I give you a quote?” You really don’t want to barf on them like that. Remember, you’re there to encourage them to talk to you. Besides, they don’t really care about what you do. They’re just being polite.

When you’ve finished your conversation, take a minute by yourself and review how things went.

  • Does it feel like the other person likes you?
  • How are your nerves?
  • Who talked the most?
  • What do you know about that, person, now?
  • Was it a pleasant experience?
    • Why
    • Why not?
  • Did you SMILE?
  • How much fear have you eliminated from your mind?

Don’t be hard on yourself and don’t try to persuade yourself that you walk on water. Both of those assessments are bogus. Pick one thing you think you can do better and go start a conversation with your next new friend-to-be.

Repeat at least ten times… or more. When you’re comfortable talking to strangers, the rest of prospecting is a piece of cake.
Let me know how things go for you.


John Gilger is a Business Development Coach with over 40 years of experience as a systems engineer, leader, and trainer. He can be reached at or 702.527.8508 (voice or text)

If you’ve ever wondered about network marketing or tried it and didn’t have the success you hoped for, you need to read this free eBook: Success in 10 Steps. There is no obligation, of course.


Getting Ready to Prospect

Getting Ready to Prospect
OK, you’re in business to make money. That means you are going to have to find clients and customers somewhere. If you sit around and wait for them to find you, you’ll grow and poor. You have to go out and find them.

One thing to remember is that they are, in all probability, just as shy as you are. After all, they are real people just like you. They’re not some evil behemoth searching for new business people to eat for breakfast. If you ask, they will respond… nicely most of the time (unless you’re a jerk).

Here is the secret of most of the most successful business prospectors today:

Did you know that Warren Buffett took the Dale Carnegie course “How to Win Friends and Influence People” when he was 20 years old and to this day has the diploma in his office?

Now, you can take that course if you want ($2,000 last time I checked) or you can read the book ($10.99 for the Kindle edition or $8.22 for the paperback at My advice: Read the book. It’s quicker.

When you read “How to Win Friends and Influence People”, study the simple, straight-forward advice, and start applying it in your life, you will lose your fear of talking with other people. That might be a small step, but it is the first giant leap to business success.

Here’s What You Will Learn:

Eight Things This Book Will Do for You
This section was included in the original 1936 edition as a single page list, which preceded the main content of the book, showing a prospective reader what to expect from it.

  1. Get you out of a mental rut, think new thoughts, acquire new visions, and discover new ambitions.
  2. Enable you to make friends quickly and easily.
  3. Increase your popularity.
  4. Help you to win people to your way of thinking.
  5. Increase your influence, your prestige, your ability to get things done.
  6. Help you to handle complaints, avoid arguments, keep your human contacts smooth and pleasant.
  7. Make you a better speaker, a more entertaining conversationalist.
  8. Help you to arouse enthusiasm among your associates.

The book has four major sections. The core principles of each section are quoted below.

Fundamental Techniques in Handling People

  1. Don’t criticize, condemn, or complain.
  2. Give honest and sincere appreciation.
  3. Arouse in the other person an eager want.

Six Ways to Make People Like You

  1. Become genuinely interested in other people.
  2. Smile.
  3. Remember that a person’s name is, to that person, the sweetest and most important sound in any language.
  4. Be a good listener. Encourage others to talk about themselves.
  5. Talk in terms of the other person’s interest.
  6. Make the other person feel important – and do it sincerely.

Twelve Ways to Win People to Your Way of Thinking

  1. The only way to get the best of an argument is to avoid it.
  2. Show respect for the other person’s opinions. Never say “You’re wrong.”
  3. If you’re wrong, admit it quickly and emphatically.
  4. Begin in a friendly way.
  5. Start with questions to which the other person will answer yes.
  6. Let the other person do a great deal of the talking.
  7. Let the other person feel the idea is his or hers.
  8. Try honestly to see things from the other person’s point of view.
  9. Be sympathetic with the other person’s ideas and desires.
  10. Appeal to the nobler motives.
  11. Dramatize your ideas.
  12. Throw down a challenge.

Be a Leader: How to Change People Without Giving Offense or Arousing Resentment

  1. Begin with praise and honest appreciation.
  2. Call attention to people’s mistakes indirectly.
  3. Talk about your own mistakes before criticizing the other person.
  4. Ask questions instead of giving direct orders.
  5. Let the other person save face.
  6. Praise every improvement.
  7. Give the other person a fine reputation to live up to.
  8. Use encouragement. Make the fault seem easy to correct.
  9. Make the other person happy about doing what you suggest.

I recommend that you focus your study on the second section, “Six Ways to Make People Like You”. This section teaches you have to easily and naturally gain rapport with the people you are talking to. When you can do that, prospecting is a breeze. You are now simply chit-chatting with a new friend.

One last hint: Encourage the other person to do most of the talking. They’ll love you for it!
In my next article, we’ll talk about an easy way to find kind-hearted souls to start talking to and what to say to them.
John Gilger is a Business Development Coach with over 40 years of experience as a systems engineer, leader, and trainer. He can be reached at or 702.527.8508 (voice or text)

If you’ve ever wondered about network marketing or tried it and didn’t have the success you hoped for, you need to read this free ebook: Success in 10 Steps. There is no obligation, of course.


Why Are You in Business?

That is a serious question.

Why are you in business? Because it is cool to tell your friends, “I own my own business”? Or maybe you have a hobby that you really like and you just know everybody wants what you make or do?

Most likely, you’re thinking, “Doh! I want to make money, the more the better!”

That’s a reasonable reason to venture into the world of business. So the next question is: “How are you going to make money?”

Again, that may sound like a goofy question but keep reading.

You may be surprised at the number of freelancers, Internet marketers, MLMers, and even real estate agents who think they want to make money, but they “don’t want to sell” – like “sell” is a dirty four-letter word or something.

There is a modern day myth circulating through society today that all you have to do is put up a web page or post something on Facebook and the world will flock to your feet to buy the latest Bright Shiny Object (BSO) that someone hornswoggled you into buying in a “Special One Time Offer”.

Have you figured out “that ain’t how it works” yet?

In my checkered past, I have been involved in door-to-door sales of encyclopedias, pots and pans, vacuum cleaners, and even Tupperware. Then I got a little older and moved up to selling insurance, mutual funds, and real estate. Every time, the opportunity sounded like it was going to be as easy as falling off a log. Those stories never change. Somebody (no, not P.T. Barnum) said there’s a sucker born every minute. Well, they’re still being born.

The past few years I have worked with some freelance copywriters (and quite a few “wannabe” freelance writers), graphic artists, assorted Internet marketing hopefuls, and a handful of network marketers.

Their number one question was always, “How do I get clients?”

The answer, “You have to learn to sell and that starts with prospecting.”

Their reply, “No really, how do I get clients? Build a better website? Improve my SEO? Create some killer Facebook ads? Anything except talking to people!”
Now, I’m not arguing that some people haven’t made a pile of money sitting behind their computers tickling the pixels and cashing the PayPal checks.


If that works so well, why do they put on the big seminars, training events and a bazillion webinars?

They learned that they have to talk to people if they expect to sell anything.

It is they same for you. If you are serious about running a real, successful business, you have to turn off your computer and get out to meet folks in you town. I mean really. Just because Coca Cola and Pepsi spend billions of dollars on advertising, doesn’t mean thee don’t have to hire a sales force to visit the stores and restaurants and sell them a few pallet loads of product every week.

It is the same for you. Your web page and your Facebook posts might tweak someone’s awareness a little bit, but they’ll buy a lot quicker and a lot more if you get out there and let folks see that you are a real, live, oxygen consuming human being and not some foo-foo avatar on their smartphone screen.

The point of this diatribe? 

To get you interested in reading the next article I write… It will help you face your primal fear – prospecting.

Author’s Bio:
John Gilger is a Business Development Coach with over 40 years experience as a systems engineer, leader, and trainer. He can be reached at or 702.527.8508 (voice or text)
If you’ve ever thought about network marketing or didn’t have the success you hoped you would, read this free ebook: Success in 10 Steps. There is no obligation, of course.


The Holy Grail – Know, Like, & Trust

KLT-ZigEveryone who has been in the business of sales and marketing for any time understands that prospects aren’t going to do business with you unless they know, like, and trust you.

The problem is you want them to trust you and buy your stuff RIGHT NOW!

As usual, that is the typical bassackwards approach. How can you reasonably expect someone to trust you who doesn’t particularly like you?

Just because you and your family are starving and won’t be able to eat until you make a sale doesn’t matter to anyone but you. Cold, I know, but true.

So, being a quick learner, you show up at the next party on your favorite social media stream and hang out without yammering about your “fantastic opportunity”. Instead, you listen to their conversations, laugh at their jokes, and let them know you like and appreciate what they shared. You answer questions.

But most of all, you listen to what they are concerned with – what problems they’re facing – what they are trying to accomplish, etc. Talk with them about them. Don’t talk about yourself unless they ask… and they will.

The comedienne, Lisa Kirk said, “A brilliant conversationalist is one who talks to you about yourself.” So be a brilliant conversationalist. People will love you for it.

All you have to do is relax and get to know people. Before long, you’ll notice that they understand you better and are starting to like you. You are on your way to being trusted.

Another thing you might notice is that you are starting to know, like, and trust them. They’re your new friends.

Now, when someone mentions a problem your product or service can solve, you can say, “I know people that have had good results with XYZ. You can find out more at”

Don’t push and don’t sell. Just share the information and wait for them to move the conversation forward.

Remember, this is social media and social media is not a sales tool.

Good luck!

My focus is Effective Marketing that works.

Your comments are welcome.


Monday can really be a great day…


I used to dread Mondays.

That attitude ruined my Sundays too because I spent the whole day grumbling and stewing over the fact that I had to go back to being a wage-slave the next morning.

Maybe you are one of those people who spend the majority of their lives thinking negative thoughts like “only 2 days left until the weekend”, or “Crap! It’s Monday again!”

Years ago, I was working construction and I had to be at the jobsite by 6:00am and the drive was 45 minutes to an hour, depending on traffic. I usually didn’t get home until about 6:30pm and most of the time we worked a half-day on Saturdays. I was working outside sweating my buns off all day. Combine that with the pitifully small paycheck every other Friday and this became an absolutely absurd situation.

Tuesday mornings were even tougher. I’d wake up still exhausted from the day before with tired, aching muscles … thinking there was no way I was going to survive the rest of the week, let alone another 30 years.
I still don’t know how my dad and grand-dad did that… working at that same job for all those years.

Some people claim that your body can adjust and cope with hard work and that workers would get used to it over time. I suppose this might be true, but it seemed to me that I just got “used to” being tired and worn-out all the time.

Working in an office or a bank may be physically different — you are on a 9-5 schedule and you’re not being worked to death like you would be if you were working construction, but you are still bored to tears and locked into a lower-middle class existence. And I’d bet that you still prefer your weekends to your Mondays, right?

Look, you don’t have to be a wage-slave.

Really, you don’t.

You do have to realize that in order to live free you’ll have to take more responsibility than you are accustomed to.

When I say “responsibility” I’m not talking about “blame” or “fault”. I’m talking about you being WILLING to take charge of your situation of your situation and take action.
There will be no one else telling you what to do and when to do it.

There will be no one else to blame.

YOU will have to CREATE the life of freedom you want.

This is a totally different dynamic from what an employee is accustomed to.

It requires you to take charge and it requires that you handle any problems.

Your reward is freedom.

You can’t have freedom without personal responsibility.

And you can’t be irresponsible without giving up some freedom.

The moment you give someone else the responsibility for your happiness and well-being, you have decided “I cannot take responsibility for my own life. I want someone else to tell me what to do, so I’ll submit myself to that person. Please take care of me.”

That is what happens when you are a wage-slave. Someone else is taking responsibility for all the hard stuff… all the thinking and all the CREATIVE stuff that brings them wealth. They hire you to do the tedious, repetitive, boring tasks for you to do in exchange for a little bit of money.

That truth runs counter to everything you learned in school and it is the biggest thing that most people struggle with as they adjusting to it. Most entrepreneurs starting some sort of home business flounder because they want someone else to give them answers and to provide them with all the “instructions” they need.

Well, when you’re the Captain of the ship, you have to find your own answers and decide upon your own actions to get the ship moving.

That is not to say that there are no systems you can use or instruction guides available for various things.

It’s just that Santa Claus, the Tooth Fairy, or the Easter Bunny is going to leave them on the table next to your orange juice tomorrow morning. Get it?

However, when you choose to be courageous and RESPONSIBLE, the reward is your freedom.

When you get down to brass tacks, the question is whether you hunger for freedom or the servile security of a wage-slave.

When you decide that you want to be free and to be responsible for your own life, the next thing you’ll need is an income vehicle.

That part is easy and I’m here to help you when you are ready for that transition.